Former FSL Chief Growth Officer Mable Jiang announced the establishment of the social protocol Trends
By: theblockbeats.news|2025/07/17 23:12:09
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BlockBeats News, July 17th, Mable Jiang, Chief Growth Officer of Stepn's parent company FSL, announced her resignation and founded the social protocol Trends.
Trends will be anchored in value and dedicated to advancing the intersection of information and finance. Trends has received early support from multiple outstanding founders and angel investors, including Solana co-founder Anatoly Yakovenko, Solana Foundation Chair Lily Liu, Jupiter co-founders Meow & Siong, Kaito founder Yu Hu, LayerZero co-founder Bryan Pellegrino, Pendle Finance co-founder TN Lee, Drift Protocol co-founders Cindy Leow & David Lu, Jambo Technology co-founders Alice & James Zhang, Magic Eden co-founder Zhuoxun Yin and former CMO Tiffany, Multicoin Capital co-founder Tushar Jain, FSL co-founders Jerry Huang, Yawn Rong & CEO Shiti Maghani, Su Zhu, Bonk.fun core contributor Nicolas, Dragonfly Capital partner GM, Folius Ventures founder Jason Kam, and others.
Mable stated that after years of exploring the mainstream adoption of crypto applications, she has distilled three first principles: first, true Web3 innovation always comes with a significant reduction in the cost of value transfer; second, the trend of tokens as information containers merging with social media; and third, the ongoing decrease in on-chain issuance and value transfer costs, with social scenarios being well prepared for this.
Trends will initially serve as the on-chain curation layer for X (formerly Twitter), expand to open content platforms like TikTok in the future, and eventually grow into a social protocol that operates through on-chain capital coordination, achieving the accumulation of on-chain reputation for content and deep integration of value flow.
Mable Jiang, former partner at Multicoin Capital, Chief Growth Officer of Stepn's parent company FSL, and host of the HODLong podcast.
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